Having an old outdated website that functions isn't enough. If the user isn't able to get what he wants he will move on to the other site.
If you are easily able to find what you have searched for, it means the website is designed keeping usability in mind. If you are looking for a website design service then you can explore https://www.mazeconsultancy.com/creativedesign/.
Image Source: Google
But that doesn't mean a good design can only be achieved by investing a huge sum but it can be simple and should work for your business. Let us see why good website design is important.
Digital Face: Your website is the digital face of your company and acts as a customer service representative. People who look at your website should have the impression that your service would be as good as your website.
Suppose your business is located in a poorly constructed building with cracked windows and the place is littered all over. What impression would it create on your customers? Obviously, it won't create a positive impact and no one would ever want to work with you. The same is applicable to your web design. If you are not able to improve your design how will your customers trust you?
Competition: To drive customers to your website, it should look professional and trustworthy. If you have a poorly designed website that looks shabby, customers are sure to choose your competitors over you.